---
title: "Brand New"
description: "Long-running editorial site reviewing corporate and brand identity redesigns with critical written analysis."
canonical: "https://vibing.inc/library/brand-new-vg-1556"
category: "Resource Directories & Inspiration"
subcategory: "Branding & graphic archives"
license: "freemium"
author: "UnderConsideration (Armin Vit & Bryony Gomez-Palacio)"
source: "https://www.underconsideration.com/brandnew/"
---

# Brand New
Long-running editorial site reviewing corporate and brand identity redesigns with critical written analysis.
## Facts
- Source: https://www.underconsideration.com/brandnew/
- Category: Resource Directories & Inspiration / Branding & graphic archives
- Author: UnderConsideration (Armin Vit & Bryony Gomez-Palacio)
- Licence: freemium
- Tags: branding, identity, critique, archive
## Why it's a gem
Actual written criticism of identity work, which almost nothing else on the web offers.
---
Listed in The Vibeary: https://vibing.inc/library/brand-new-vg-1556 · JSON: https://vibing.inc/api/public/library/gems/brand-new-vg-1556