{
  "gem": {
    "slug": "monzo-tone-of-voice-vg-0536",
    "name": "Monzo Tone of Voice",
    "description": "Bank's public tone-of-voice guide with concrete before-and-after rewrites for money, error and sensitive-situation messaging.",
    "url": "https://monzo.com/tone-of-voice/",
    "domain": "monzo.com",
    "author": "Monzo",
    "license": "free",
    "category": "Design Systems & Foundations",
    "subcategory": "Content & voice",
    "tags": [
      "voice-and-tone",
      "content",
      "fintech",
      "writing"
    ],
    "whyGem": "Shows tone rules applied to hard cases: debt, fraud, bereavement.",
    "sourceType": "site",
    "image": "/api/public/library/og/VG-0536-480.webp",
    "pageUrl": "https://vibing.inc/library/monzo-tone-of-voice-vg-0536"
  }
}