{
  "gem": {
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    "name": "Brand New",
    "description": "Long-running editorial site reviewing corporate and brand identity redesigns with critical written analysis.",
    "url": "https://www.underconsideration.com/brandnew/",
    "domain": "underconsideration.com",
    "author": "UnderConsideration (Armin Vit & Bryony Gomez-Palacio)",
    "license": "freemium",
    "category": "Resource Directories & Inspiration",
    "subcategory": "Branding & graphic archives",
    "tags": [
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    ],
    "whyGem": "Actual written criticism of identity work, which almost nothing else on the web offers.",
    "sourceType": "site",
    "image": "/api/public/library/og/VG-1556-card.svg",
    "pageUrl": "https://vibing.inc/library/brand-new-vg-1556"
  }
}